I dont recall when It was. However what I dont understand are some parents need to refuse to admit he isn't real. What do you gain out lieing to your kid?You can just say every family has their own santa, instead of insisting there is one santa. I am just not the biggest fan of straight out lieing them even when they start to have "faith" problems with santa. Feeling compelled to prove to them santa is weird I feel is putting your resources in the wrong thing.