Yeah fireye nailed it. Forbes as a magazine focuses on marketable products. That article was looking for best bottle design (which definitely sells the alcohol) and story of origin or motto. Definitely not looking at Forbes to be a trendsetter of which Vodka tastes the best.
http://www.gayot.com/spirits/top10vodkas/main.html
I will always associate vodka as a mixable alcohol in which women prefer. Why? One word. Martini's. Recently went to an Italian Martini bar with my mom and some friends. They use Skyy vodka, and even then, all I could taste was the pomegranate and cranberry of the martini, and not the vodka which was tasteless to say the least. Then I had to get a rum and coke while my friend got a Screwdriver. My friend could taste the rum, while the orange juice took away everything from the vodka.