I don't see what the problem is. Sure I had to DL PB when I played COD4 online, and sure that was a pain, but I liked playing it. Downloading a third party program to run it isn't going to ruin my fun... unless I have to pay EXTRA for it.
Personally I don't care. Sounds just as much of a pain in the ass as DLing a game from a Torrent site and using Daemon Tools. That's what it sounds like to me.