Then the same could be said about lamborghini and bugatti since audi, vw, lamborghini and bugatti are all owned by the same parent company.
Also I wouldnt say there overpriced VW's I'd say there the vw equavalent of what shelby is to ford.
The reason why the ur is so significant is because when the quattro was made audi was a separate company only know for making econboxes like this that my mother owned back in the day:
so the quattro was pretty much there first kick ass car and I've got a thing for cars with big tires, flared wheel arches and early viper esq rims